Samsung Electronics Leads Global Television Market in First Quarter as TCL and LG Rise While TrendForce Predicts 2026 Shipment Decline
Samsung Electronics has topped the global television market in Q1 with a market share of 19.1% of the total industry. As per a market research firm TrendForce's collected data, total global television shipments in the first quarter were 47.12 million units, an 3.3% rise over last year and the highest level recorded since Q1 2020.
Samsung was a leading brand in the TV market with 9 million units shipments and a 4% year on year increase. TCL, another Chinese TV brand, took second place with a market share of 16.3% by shipping 7.68 million units. Supported by market expansion of North America, new emerging markets and vigorous promotions of Mini LED and large screen models, TCL's growth reached a rate of 11.3%, the highest growth among the top 5 TV brands.
Hisense came in third with 7.1 million units shipments, a market share of 15.1% and a year on year increase of 3.8%. LG took the fourth place with a market share of 12.1% after shipping 5.7 million units TVs, a 5.6% growth over last year. Meanwhile, Xiaomi's market performance plummeted by a shocking 22%, shipping only 2.02 million units.
However, despite a strong performance in Q1, TrendForce predicts an 1% year on year decline in global television shipments in 2026, to 194.2 million units, citing rising component costs, especially of memory. According to the research firm's forecast, the pressures will force large brands to take divergent approaches toward product and manufacturing strategies.
Large brands with cost competitive strengths will concentrate on high margin products by adding Mini LED and large format TVs to their product lineups, while small brands will decrease their compact models and reorient their manufacturing toward low cost and higher volume medium to large size full HD TVs.
