Microsoft Xbox Windows Strategy New Focus ROG Ally PC Gaming Handhelds Console Future

Microsoft's Xbox strategy leans towards Windows gaming devices like the ROG Xbox Ally, potentially canceling its dedicated handheld.
Microsoft Xbox Windows Strategy New Focus ROG Ally PC Gaming Handhelds Console Future

It seems Microsoft may be reconsidering its strategy for new Xbox console hardware. Recent developments suggest a growing focus on Windows-based gaming devices, like the newly announced ROG Xbox Ally. This device could replace a previously rumored dedicated Xbox handheld.

Reports indicate that after news of a delayed Xbox handheld emerged in late May, the project might be canceled for good. Instead, Microsoft appears eager to make the Xbox experience smoother on existing and upcoming Windows devices. The company is now marketing some new games as compatible with "Xbox PC," moving beyond just "Windows."

The ROG Xbox Ally could turn out to be the first of many handhelds that embrace this new direction. Xbox users can look forward to playing "Play Anywhere" titles directly on these Windows-powered devices. They can also expect access to other games that were previously exclusive to consoles through cloud streaming. Additionally, work is underway to enable classic Xbox titles on handhelds through emulation.

Some critics believe that portable gaming PCs, even those branded with Xbox like the ROG Xbox Ally, aren't actual consoles. To address this concern, Microsoft is developing a full-screen user interface aimed at making navigation on these devices easier and more console-like. The ROG Xbox Ally also includes a familiar Xbox control layout. However, it’s worth noting that this device is basically an updated version of a product released in 2023.

There are also questions about whether devices like the ROG Xbox Ally and its 'X' variant can genuinely compete with Sony and Nintendo in terms of sales. Despite these doubts, Microsoft appears determined to license its Xbox software platform to a broader range of Windows handheld manufacturers in the next few years. This strategy could allow the company to benefit from devices made by various businesses instead of heavily investing in its own new console hardware.

Fans hoping for a more traditional Xbox console shouldn't lose all hope. Reports suggest that Microsoft hasn't entirely abandoned hardware development. Still, the current path strongly indicates that Windows is becoming the main focus of Xbox's gaming future.

Based on reports from The Verge.

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