Google has released a new teaser showing off the main feature of the upcoming Pixel 11 Pro. The short video highlights Pixel Glow, a customizable RGB notification light built directly into the rear camera bump. But the company is keeping most details under wraps until the official launch event next month.
The RGB lighting element sits on the back of the phone inside the camera housing. While early leaks hinted at its existence, this new clip gives us our first detailed look at how the light functions. Rumors suggest that the glow will serve as a visual alert system for calls, text messages, and app alerts when the phone is resting face down on a table. Users will likely have the ability to assign different colors and pulsing patterns to specific contacts or apps.
The promotional footage framing this feature focuses on the broader Google ecosystem. The video shows how apps like Gmail, Maps, Search, and Docs integrate into the mobile experience, with the Pixel serving as the central hub. Beyond the phone, rumors indicate that Google plans to bring this exact same glow element to its upcoming Googlebook laptops.
We do not have to wait long to see the full capabilities of the hardware. Google is expected to reveal the complete Pixel 11 lineup at its hardware event scheduled for mid August. We will likely get a deep dive into the customization software and the starting prices for each model during the main keynote.