Apple Intelligence for iPhone will be expensive, insider reveals
According to CNBC sources, Apple is planning to charge a premium for its upcoming Apple Intelligence AI features. Early price estimates suggest that a yearly subscription could cost users nearly a third of the price of a base iPhone.
CNBC's insider source claims that a monthly subscription to Apple Intelligence could cost up to $20. Analysts speculate that Apple's significant investments in AI development are driving the decision to pass some of those costs onto consumers.
"Apple is one of the few companies that has successfully monetized its add-on services,"
Ben Wood, Chief Analyst at CCS Insight, told CNBC in an interview.
Apple Intelligence features are expected to roll out gradually, beginning with select devices later this year. The company has promised enhanced Siri capabilities, as well as features like automatic image generation and the ability to automatically generate emails based on specific topics.