Apple is making a new way to find apps, and it uses smart tech. Right now, they're trying this new AI tag system in a test version of iOS 26.
It's key to know that these AI-made tags are not seen on the App Store yet. They also don't change search results for typical users right now.
People often talk about how an app gets to be at the top of App Store searches. Some new studies think that the words in app photos might help. While it's true that photos matter more for being found, as Apple said at its big event (WWDC 25), the system is more than just looking at words.
Apple's AI doesnt just read text from photos. It uses smart tech to pull out important details from an app's full write up, its type, photos, and more info. The aim is to help users find apps through more of what they offer, not just the words listed by the app makers.
One big point for devs is that they may not need to add more words into their photo images or try other tricks to work with the AI tags. Apple's setup does this work by itself.
This smart way hopes to give a better and deeper way for users to find the right apps they need.
