JBL and Apple Top Headphone Sales in Russia for Early 2025
In early 2025, the Russian market saw about 17 million headphones and headsets sold, bringing in over 40 billion rubles, as per M.Video-Eldorado's report. The price for each unit went up by 5% from last year to around 2400 rubles (Around 30.73USD) due to high interest in tech-heavy models that offer total wireless use and noise blocking.
Who Sells Most
Some plain, no-brand headphones make up a big part 30% because they cost less. Yet, some well-known brands did stand out. JBL sold the most, as seen next:
- JBL: 5% share.
- HUAWEI: 4% share, known for good battery life.
- Apple: 3% share, mainly from basic AirPods.
- Samsung: 2% share.
A Different View on Money Made
When you look at money made, the view changes a lot due to how much each unit costs. Apple jumps ahead because their items are pricey and popular with iPhone users.
- Apple: 18% share.
- No-brand Headphones: 10% share.
- JBL: 7% share.
- HUAWEI: 6% share.
- Samsung: 6% share.
Headphones' New Role
M.Video-Eldorado notes that headphones have turned into a key part of our daily tech life. Now, people really like ones with long battery life and that fit well, showing how the need for these devices grows.