Hidden Costs of AI Firms Pay More to Fix AI Work
Firms using AI to cut costs are, more often, facing extra fees to fix the AI's mistakes. The BBC says a new field of experts now fix bad AI content and remove bugs in AI-made code.
More Need to Fix AI Content
This trend is big in ads. US marketer Sarah Skidd told of a time when an agency asked her to redo bot-written text. "It was meant to sell, but it was too simple," she said. The client wanted to save money but spent $2000 for 20 hours of her work. She said that these kinds of jobs are on the rise, noting a friend who now spends most of their time changing AI material.
Trouble with Software and Websites
This issue reaches into software making. Sophie Warner, co-head of Create Designs in the UK, has seen more clients needing fixes after trying to make tasks automatic with ChatGPT. Once, trying to make a website update easier led to system breaks and loss of cash. Warner said that fixing and looking into these issues takes longer than if experts were hired from the start.
Experts Warn on Too Much Hope in AI
Experts warn that too much hope in AI is a big risk. Professor Feng Li from Bayes Business School says bad use can hurt a firm's good name and bring unexpected costs. "Without people checking, AI can make content that seems good but makes no sense." He pushes for the right setup and good knowledge of what AI can't do.
The AI Twist Hiring Experts to Fix Their Replacements
Despite these issues, interest in AI keeps going up. But, this has created a twist. As copywriter Kashish Barot points out, "fixing AI's work needs as much work as starting from zero." Firms aiming to swap experts with AI now find they have to pay these same experts to correct those swaps.