HP PC Ads May Be Coming Leaked Plans for an HP Media Network Show Pop-Up Ads

A leaked presentation reveals HP may show ads on its PCs through a new 'HP Media Network'.
HP PC Ads May Be Coming Leaked Plans for an HP Media Network Show Pop-Up Ads

HP May Show Ads on Its PCs

A secret HP talk, seen by AdWeek, shows the firm wants to let ad groups show ads right on its PCs. They plan to show these ads to users.

The 'HP Media Network' Idea

This ad system might be named the HP Media Network. From the talk, it looks to use pop-up ads that show in spots like the bottom-right of the display.

HP PC Ads May Be Coming Leaked Plans for an HP Media Network Show Pop-Up Ads

User Info and Ads Now

The leak says HP sells ad spots via others now. They give user data to ad groups. This info might have the apps you use, your email, where you are, and what you buy.

Past Tests and What's Next

In 2024, HP tried a pop-up ad system for its own items. It got about 5 million views and 2.6% of people clicked on the ads. They talk about starting a free streaming service if people see ads.

HP's Answer

When asked about ads on its PCs, HP did not say yes or no.

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