Global TWS Headphone Market Growth Cools to a Steady Rate
The world market for true wireless (TWS) headphones is seen to grow at a mild pace of about 3% per year by 2025, as seen in a report by Counterpoint. This cooled growth is tied to a few main things, like money worries, longer device lifetimes, and no big tech jumps.
Market Moves and Key Growth Parts
Even with the growth drop, there's still a strong need for TWS headphones. Growth is big in two spots the cheap part (units under $50) and new markets. In these spots, TWS headphones are more and more seen as a must-have daily tool, much like a smartphone.
Big Brand Acts
The fight among the top makers shows clear paths:
- Apple: The firm still tops the market with 21%. They look to roll out AirPods Pro 3, with health check tools, set to drive upgrades. But, their high cost may not push a big jump in total sales.
- Xiaomi: With an 8% market part, Xiaomi has held strong with a big 22% jump from year to year. This is thanks to its low cost and big selling reach.
- Samsung: Its plan is all about TWS blending within its whole device world and adding AI features.
- JBL: This name is doing well in the Indian market, thanks to the demand for its mid-level units.
- boAt: The Indian name boAt faces hard times. Its low-cost units are less liked as people want more high-tech options.
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| Chart shows the TWS headphone market share by brand |
Future Market View
Experts think the biggest names will keep steady growth due to their known brands, set worlds, and firm buyer groups. On the other hand, small names in the low price field, while holding a big market part, tend to show more shake-ups. The whole market looks to grow smoothly, slowly without big leaps through 2028.