Micron Announces Exit from Crucial Consumer Business
In a massive power shift for Micron Technology Inc. and the memory and storage markets, the company announced its exit from the Crucial consumer business, thereby stopping the sale of Crucial-branded products which will, through the outlets of many global retailers, e-tailers, and distributors, be made available for sale to consumers. Therefore, it will redirect its resources to support fast-growing demand in the data center and enterprise segments.
Why Micron is Closing the Crucial Brand
The most important reason is that AI technology has surged with the demand for high-performance memory and storage in data centers. Micron wants to exit the consumer market to better support its strategic partners in these high-growth areas.
"The AI-driven growth in the data center has led to a surge in demand for memory and storage," said Sumit Sadana, EVP & Chief Business Officer at Micron. "Micron has made the difficult decision to exit the Crucial consumer business in order to improve supply and support for our larger, strategic customers in faster-growing segments."
Timeline and Customer Support
The transition will happen over the coming months for existing customers and partners. Key details about availability and support
- Product Availability Micron will provide Crucial consumer products to retailers until the end of fiscal Q2, which will occur in February 2026.
- Warranty and Service The company has confirmed it will provide warranty service and support for existing Crucial products, ensuring that current owners benefit from assistance.
- Enterprise Sales The consumer line is closing; however, Micron will continue supporting and selling Micron-branded enterprise products to commercial channel customers.
Workforce Impact
Micron aims to minimize the impact of this shutdown on its employees. The company wants to provide options for redeployment, putting affected team members into existing open positions company-wide.
This strategic shift will close the 29-year history of Crucial in the consumer markets, a brand famous for memory and storage upgrades for personal computers.
