Boston Dynamics Atlas Robot Projected Price $130000 in 2030
Boston Dynamics Atlas Robot will have a price of $130000 in the year 2030. The development of Atlas which is an electric humanoid robot by Boston Dynamics which is a Hyundai subsidiary faces multiple obstacles to achieving commercial success. The industry analysis shows that Atlas will cost approximately 130000 dollars which equals 200 million won when it reaches its production stage in 2030.
Cost Reduction Efforts vs High Pricing
The prototype of Atlas currently requires 300000 dollars to develop one unit. Hyundai Motor Company works to reduce these expenses by bringing essential parts production in-house. The company projects to decrease robotic drivetrain component costs which include actuators and gearboxes from their current 53 percent expense level to 70 percent reduced pricing within the upcoming four years.
The 2030 budgeted cost of 130000 remains excessive despite all the efforts which have been made. The price of this product exceeds the target price range of Tesla's humanoid robots which aims to sell between 20000 and 30000 dollars.
The ROI Challenge and Market Competition
The labor market competitiveness of Atlas faces skepticism because its pricing structure shows significant differences. Investors will find it hard to make profits from this investment because it costs the same as a supercar which equals two to three years of a U.S. manufacturing worker's salary.
Reliance on Internal Demand
Hyundai Motor Group intends to use Atlas for all of its operations throughout automotive steel and logistics facilities. The company needs to achieve economies of scale through its demand system but critics believe that this closed structure will obstruct its progress.
Investment banking insiders state that Boston Dynamics must establish external customer relationships to sell its products. JP Morgan values Boston Dynamics at a market capitalization of approximately 49 billion dollars.
