Sony Bravia 3 II 4K Series Launches With Seven Models From 43 To 100 Inches Featuring 120Hz Refresh Rates Direct LED Technology And Google TV Integration
Sony has added new products to its television collection through the Bravia 3 II 4K series. Sony has officially introduced the Bravia 3 II series which represents a new era of affordable 4K televisions for the 2026 market. The collection features seven different models which provide screen options that range from 43 inches to the 100 inch flagship model. The television series delivers exceptional visual performance through advanced smart technologies which are incorporated into its modern chassis design.
The Bravia 3 II series uses Direct LED backlighting together with LCD panel technology for its display construction. The displays operate at a 120Hz refresh rate which makes them suitable for both fast moving content and competitive gaming use. Sony has incorporated its proprietary XR Triluminos Pro image processing technology to enhance color accuracy and depth while Dolby Vision support ensures high dynamic range performance. The internal processor remains unnamed by the company but industry analysts believe the power source operates through the MediaTek Pentonic 800 chip to deliver fast interface navigation and efficient 4K upscaling.
The audio system uses built in technology which combines DTS X and Dolby Atmos algorithms to create an experience of spatial immersion. The series comes with four HDMI 2 1 ports which enable users to connect their devices through Variable Refresh Rate technology. This function serves as a vital component for users who need to connect modern gaming consoles which depend on high bandwidth and consistent frame rate performance. The complete series operates through Google TV which delivers an organized user interface together with extensive digital content and streaming application access.
The Sony Bravia 3 II series will be open for pre order starting April 6 2026 with the first shipments expected to reach customers in May. Sony has created a pricing strategy which enables them to compete with other companies that sell affordable 4K products. The entry level 43 inch model is priced at 600 dollars while the 50 inch and 55 inch versions retail for 700 and 800 dollars respectively. The 65 inch model costs 900 dollars and the 75 inch model costs 1000 dollars. The 85 inch version costs 1500 dollars while the premium 100 inch cinematic model is available for 3100 dollars.
The entry points for different sizes at these price ranges enable Sony to reach families who want a premium home theater experience without paying full flagship prices. The combination of the Google TV platform and the hardware reliability associated with the Sony brand positions the Bravia 3 II as a strong contender for the most popular television series of the year.
