Reddit said on Monday that it now has two new ad tools that use AI. These tools aim to help brands talk better with users by using the busy chats on the site.
One tool, called "Reddit Insights powered by Community Intelligence," plans to give marketers a better grasp of what's hot on the site right now. This will help them make and try new ad ideas that fit with what Reddit users like.
The other tool, "Conversation Summary Add-ons," lets brands show good user thoughts. It puts nice user words right under ads, giving proof that people like what the ad talks about.
With this step, Reddit joins other online places using AI to pull in ads in a tight race. Jen Wong from Reddit said the ad big name Publicis Groupe is already trying Reddit Insights, with more ad groups to start in July.
These tools come as the ad world deals with unsure times and changing ways. Brands want AI for making ads better and aiming at users more exactly.
These tools add to what Reddit did in March with new stuff for watching over content and checking data, showing they keep trying to make their site better for users and ad people.
