Study 20% of Games on Steam in 2025 used Smart AI Tools
More and more game makers are using AI tools, with a new study by Totally Human Media showing that 20% of all games on Steam in 2025 used smart AI. This marks a big rise in using this tech in the field.
Big Jump in AI Use
The report states that 7,818 games launched on Steam in 2025 used smart AI. This 20% is much higher than the prior year, when only 1% used such tools. Most of these games are made by small teams with tight budgets.
How Game Makers Use AI
The main use of smart AI in these games is to make visual parts. Other uses include:
- 2D or 3D shapes
- Scene images
- Surface looks
- People styles
- Sound bits
- Words and plots
- Code making
- Story telling
More AI in Game Play
Aside from making things, some games let AI be part of the game play. For example, inZOI lets players make new clothes designs with text commands. Also, the game Vojna has chats with AI characters on a radio in the game.
Big Impact and What's Next
In all, games made with AI help now make up 7% of all Steam games. The study shows that players' views on AI vary and depend on how it's used. It looks like more games will be made with AI in the years to come.