With AMD Sweeping Up Enthusiast Sales, The Global GPU Market is Growing in Q3 2025
The PC hardware market is showing some signs of life. Jon Peddie Research's (JPR) latest data show that in the third quarter of 2025, there was a sizable upswing in global GPU shipments. These general numbers show that the market was stable; however, if we look deeper into the retail numbers, the disparity between all DIY sales is enormous, where AMD X3D processors are just leaving Intel behind.
Global Trends: The Rise of Discrete GPUs
The overall PC GPU market went to 76.6 million units in Q3 2025. This indicates a 2.5% growth from the previous quarter and a stiff 4% growth from a year earlier. The most positive number for gamers and enthusiasts is that discrete graphics card (dGPU) sales have risen by 10.7% on the year.
The position of the major players in the overall GPU market (integrated graphics included) is as follows:
- Intel: Volume leader with 61% market share, down from 65% last year.
- NVIDIA: 24% in the second position, earning it significant annual growth from 18% in Q3 2024.
- AMD: Now commanding a 15% share; while they gained 0.9% in the last quarter, they have slipped down slightly from 17% last year.
In the CPU scene, shipments climbed to 65 million units. The division mirrors the one for the previous quarter, as notebooks now account for 70% of shipments, and desktops make up the rest. Notably, AMD gained another 1% of the client CPU market share this quarter, while Intel lost 0.8%.
DIY In Reality: AMD Dominates Retail Sales
While the global shipping numbers tell one story, the situation on the ground for the PC builders is vastly different. Data from big German retailer Mindfactory emphasizes strong preferences for AMD Ryzen processors among enthusiasts.
It was clearcut in the week of November sale (Week 47):
- AMD: Almost 2260 units.
- Intel: Almost about 220 units.
Gamers Choose for Performance
At this point, the obvious supporting driver for the 91% selling share for AMD at that retailer is gaming performance. The Ryzen 7 9800X3D and 7800X3D alone accounted for almost half of all sales by AMD. Together, the two chips sold over 1000 units in a week.
Intel's competitors, top-end Core i5 14600K and new Core Ultra 7 265K, apparently went nowhere, moving only about 20 units each, with even the ancient budget Ryzen 5 5500 outselling those.
The Near Future: 2026
It must be observed here that Q3 2025 was a meek one for hardware launches. There has been no major GPU architecture released, yet the market grew. With the holiday shopping period edging closer, numbers for Q4 might change, but the whole industry is more focused on the first half of 2026 to see the new generation of lineups from NVIDIA, AMD, and Intel.
For now, the trend is clear; the global market is recovering, but when it comes to the hearts (and wallets) of PC gamers, AMD is winning by a massive extent at the moment.
