Apple's Market Share Weakens in Russian Smartphone Market
Apple continues to be in the news, whereas in the country's segment of smartphones, weaknesses gradually emerge that suggest the emerging trend for emerging device manufacturers. Apple has substantially weakened within the Russian smartphone market between the beginning and September of 2025 Apple's market share in monetary terms reduced to 25.2% as opposed to 31.3% last year over the same period. As to the decline, it is a substantial 6.1% which puts the revenue of the company at 116 billion rubles in a marketplace which is estimated to be around 460 billion rubles.
Competitor Performance and Market Shift
Apple's falling fortunes allowed its competitors to find further hold. The market share by value increased to 20% for Samsung, thus topping sales in units now overtaking Redmi, because of phenomenal growth within mid-range devices and active retail marketing where Apple reportedly extended little support.
- Samsung: Grew to 20% market share by value.
- Redmi: Held 11.1% market share by value.
- Honor: Held 8.1% market share by value.
- Realme: Held 5.7% market share by value.
- TECNO: Dropped slightly to 5.8% market share by value.
Factors Behind the Decline in iPhone Sales
Major causes involve borrowing, high key interest rates, and credit sales traditionally accounting for up to 70% of sales for the iPhone. The selling model suffered quite badly due to the high key interest rates.
Other aspects include the currency's volatility and restrictive retail strategies, in addition to partial shortages of supply. Thus, users shift to more affordable Android devices. The data point that Apple's user base is rather aging, whereby most purchases of new iPhones have made their way to long-time owners of the older models, and decreases drastically concerning new entrants into the entire ecosystem.
Unfortunately, the influence of "gray imports" is quite substantial. Market players estimate that 30% to 70% of all sales of an iPhone happen from unofficial channels, thereby making the decline in official retail figures all the more vivid.
Contrasting Global Outlook
Despite the gloomy picture in Russia, Apple's performance is as good as ever across its actual global base. Accordingly, analysts believe that the company is close to becoming the largest smartphone manufacturer on earth, even surpassing Samsung, in this regard for several years to come.
Source: forbes ru
