Investments in AMD over the years, even in 2025, outperform Intel in sales through the retail channel.
The data on retail sales released by Amazon Germany for December 2025 shows that AMD won intensely against Intel in the CPU industry. More than 91% of both unit sales and total revenue belonged to AMD. As the report stated, it also distinctly exhibited performance splits between the two main platforms of AMD AM5 and AM4.
Overall CPU Sales Comparison (AMD vs. Intel)
One can clearly differentiate the distance that leads AMD from Intel in all the measures discussed.
- Unit selling
- AMD: 9,950 pieces (91.7%)
- Intel: 900 pieces (8.3%)
- Revenue
- AMD: €2,653,915 (91.8%)
- Intel: €238,287 (8.2%)
- Average Selling Price (ASP)
- AMD: 266.73 Euros
- Intel: 264.76 Euros
AMD platform Analysis: AM5 is Revenue; AM4 is Volume
A more detailed analysis of AMD's sales profiles two roles of its two main platforms.
AM5 Performance
- Was nearly 60 percent of total units sold by AMD.
- Generated a staggering 75 percent of AMD's total revenue.
- Had a high Average Selling Price (ASP) of €336 strongly impacted by sales of X3D processors.
AM4 Performance
- Sold 40 percent of total AMD units.
- Was responsible for 25 percent of total AMD revenues.
- AMD's volume anchor, because of the low ASP.
Core Insights
The new AM5 is primarily the engine for generating profit for AMD and has been so, especially for the highly sought-after, high-priced X3D models. The old AM4 is an important revenue-generating platform suiting people with low budgets. The analysis in the report indicates that by stopping production of the much-appreciated AM4 X3D SKUs, AMD might have missed an opportunity for more revenues with still significantly high AM4-users.
Source: TechEpiphanyYT
