Intel Favors Discrete GPUs to Compete with AMD Ryzen AI Max+
The company plans to develop a direct competitor to AMD's Ryzen AI Max+ product because it believes a discrete GPU solution is the best option for users in that performance range. Intel fellow Tom Petersen told Club386 that AMD's current integrated GPU technology lacks sufficient competitiveness according to his evaluation.
Background The Current iGPU Landscape
Intel's Core Ultra Series 3 processors now use the integrated Arc B390 GPU which shows major performance improvements. The AMD Radeon 8060S iGPU from the Ryzen AI Max+ Pro 395 chip outperforms other products because it has 2560 stream processors that use RDNA 3.5 architecture.
Intel's Official Position on a Competitor
Intel's plans to develop a Strix Halo competitor were denied by Petersen who said "You know, I don’t think so." He explained his position by saying "The segment you described exists but it mainly uses discrete graphics." He added "I believe that segment would benefit from a small discrete GPU which third-party providers will deliver."
Contrasting Market Strategies and Performance Claims
The two companies show distinct market approaches according to Petersen's findings. AMD markets Strix Halo as a mobile workstation product which requires larger silicon chips that cost more to produce. Intel focuses its integrated graphics development on creating products for the gaming market.
Petersen showed that AMD currently exceeds all of our integrated graphics performance results this year with their best products. The current AMD product lacks competitiveness because it fails to deliver enough power and performance according to my assessment we maintain a significant advantage.
Future Outlook
Intel currently has no plans to create an iGPU competitor for Strix Halo yet recent speculation indicates the company is developing a new desktop GPU. The development team is creating an Intel Arc B70 Pro card which uses a Battlemage BMG-G31 die as its foundation.
