Ferrari Luce Entry Into Electric Vehicle Segment as Spacious Five Door Grand Tourer Featuring LoveFrom Design and Samsung OLED Performance Technology
Ferrari is making its official entry into the electric vehicle segment with its first production electric vehicle, named the Ferrari Luce. The vehicle represents a significant structural departure from the current lineup of Italian manufacturer. Based on the information from the official Ferrari launch presentation, the vehicle is intended to be a spacious 5 door grand tourer as opposed to the conventional 2 seat sports coupe. This passenger compartment has a full 2nd row of seating with the largest amount of cargo space ever integrated into a vehicle of this type by the brand. According to Ferrari engineers, this vehicle was developed as an all electric concept vehicle that could not be achieved as a combustion engine powered vehicle.
The design of the exterior of the Luce uses a long roof line, 2 tone paint, and a design known as the S Duct which is borrowed directly from the brand's racing programs. This design has been created by LoveFrom under former Apple head designer Jony Ive. The inside of the Luce prioritizes the use of physical controls over screens and instead, has incorporated a design with metal rotary dials, physical switches and a typical mechanical control interface located around the dashboard.
Unique to this cabin is a specific instrument cluster designed by Samsung Display. Several OLED screens have been integrated with physical mechanical needles that are able to sweep directly through the screen area. This design uses something known as the Hole in Active Area technology, which was previously used to embed cameras underneath cell phone screens. A similar design is featured in the center console of the passenger compartment where mechanical indicators are also sweeping through an active OLED display to communicate the vehicles current telemetry, time, and compass bearing.
The performance specifications of the grand tourer are based on a 122 kWh battery pack powering 4 separate electric motors. Each of these motors will individually drive each of the 4 wheels which will output a combined 1050 hp (or 830 kW). The Luce will be capable of accelerating to 100 kilometers per hour in 2.5 seconds, to 200 kilometers per hour in 6.8 seconds, and will top out at a speed of 310 kilometers per hour. The vehicle will have a range of over 530 kilometers, a charging capability of 350 kW at 800 volts and is to go on sale in the year 2027 beginning at the price point of 550,000 euros in Italy.
