AMD has notified supply chain partners of a worldwide price increase across its desktop graphics lineup. The adjustment stems from rising memory production expenses and an estimated 10% foundry cost increase from manufacturing partner TSMC. Most mid tier and high performance cards will see retail prices climb immediately, while select entry level options remain stable.
The decision follows direct increases in raw production expenses. Costs for individual 2GB memory chips increased by approximately 10%, adding pressure to overall graphics card assembly budgets. At the same time, contract manufacturer TSMC notified semiconductor clients of an approximate 10% fee hike due to rising fabrication expenses. Because AMD relies on TSMC for silicon production, management elected to pass these added operational costs to the global consumer channel.
Industry reports from ChannelGate reveal adjustments across multiple product generations based on the internal Suggested E tail Price system. The flagship RX 9070 XT stays at 6999 yuan ($980 USD), but the standard RX 9070 climbs 700 yuan ($98 USD) to 6299 yuan ($882 USD). The RX 9070 GRE sees a 400 yuan ($56 USD) increase, bringing its retail price to 4999 yuan ($700 USD).
Mid range models also show upward revisions. The RX 9060 XT 16GB variant climbs 600 yuan ($84 USD) to reach 4899 yuan ($686 USD), while the 8GB version increases 300 yuan ($42 USD) to 3390 yuan ($475 USD). In the previous generation segment, the RX 7650 GRE increases by 400 yuan ($56 USD) to 2999 yuan ($420 USD). The budget RX 6500 XT remains unchanged at 1599 yuan ($224 USD).
