DJI has announced upcoming price hikes across select consumer product lines, citing rising semiconductor and memory expenses. The adjustments will affect specific handheld gimbal and action camera prices on the official DJI web store. The price revisions follow a period of strong commercial expansion, with recent data showing the company holding over 70% of global smart camera shipments.
DJI confirmed the price adjustments through an official statement on its company website. The manufacturer links these upcoming price increases to climbing acquisition costs for silicon processors, flash storage modules, and other critical electronic components. DJI stated that exact price changes will vary by product, directing buyers to check official product listing pages for final retail numbers.
The price update comes alongside massive commercial dominance in the imaging market. Research data from International Data Corporation shows DJI holding a 73% share of global handheld smart camera shipments, marking an 87% increase compared to the previous annual cycle. Gimbal cameras form the core of that volume, accounting for more than 60% of total company shipments and posting 77% growth year over year.
DJI also expanded its position in dedicated action hardware. Non detachable action cameras reached a 64% market share after an 11 percentage point jump, fueled by steady retail adoption of the Action 5 Pro and generation 6 models. In the modular segment, a single detachable camera unit captured over 55% of all category shipments, highlighting the strong market position behind the price adjustments.
