Apple has entered the foldable market with rapid early adoption in China. Sales figures from industry insider Ice Universe show the iPhone Duo reached 264,000 units within its first 10 days of availability. This initial volume outpaces the multi month totals of competing devices from Samsung and Xiaomi.
Ice Universe tracked sales data for wide format foldable phones competing in the Chinese market. Huawei leads the group in cumulative volume, recording over 1,174,000 sales of the Pura X Max across 191 days. Apple ranks second with 264,000 units in 10 days. Xiaomi moved 119,000 units of the Xiaomi 18 Fold over 53 days. Samsung recorded 71,000 shipments for the Galaxy Z Fold8 across 87 days.
Latest cumulative sales of wide-format foldable phones in China:
— Ice Universe (@UniverseIce) November 10, 2026
iPhone Duo: 264,000+ units (10 days)
Huawei Pura X Max: 1,174,000+ units (191 days)
Xiaomi 18 Fold: 119,000+ units (53 days)
Samsung Galaxy Z Fold 8: 71,000+ units (87 days) pic.twitter.com/sRbwdw7NyN
Apple sold more units in 10 days than Samsung and Xiaomi achieved combined over extended retail windows. Distribution scope differs among these brands. Huawei and Xiaomi sell their models only in China, whereas Apple and Samsung distribute hardware internationally. Industry analysts estimate Apple will ship roughly 6,000,000 foldable phones before the end of 2026 to capture 25% of the global foldable market, with projections pointing toward a 40% share in 2027.
