Huawei has introduced OSTA, an all new smartphone sub brand built to expand the company reach in mobile artificial intelligence. The initial hardware lineup includes the O1 and the flat screen O1 Pro running on Kirin 9 series silicon. Official sales will take place across Huawei physical experience stores and web portals, though initial inventory remains limited.
Richard Yu, executive director and terminal business group chairman at Huawei, confirmed the brand arrival through an official statement on Weibo. The brand presentation will take place alongside the Xiangjie V8 automotive showcase during an upcoming company event.
Welcome new star friends. Seeing the attention and anticipation for OSTA, we want this fresh brand to help us discover more artificial intelligence possibilities.
Early Leaks outline 2 handsets for the initial rollout, consisting of the OSTA O1 and the OSTA O1 Pro. The O1 Pro uses a wide flat form factor with a 6.39 inch 1.5K LTPS flat display. Screen borders measure approximately 1.05 millimeters with an aspect ratio of 16:9.5. The motherboard runs on Kirin 9 series silicon with memory configurations reaching 16GB of RAM and 1TB of storage. Buyers have 3 color choices, covering Star Black, Nebula White, and Star Purple.
Retail distribution splits between digital storefronts and physical retail. Huawei will sell the devices through its established online portals while placing display units inside official Huawei Experience Stores. Initial stock volume remains small. The top tier 16GB configuration will sell exclusively online, while the 12GB variant will appear across both physical and digital sales channels.
