Telegram Rolls Out New 'Banner in Video' Ad Style
Telegram's Ad service now has a fresh ad type known as Banner in Video. This style puts text banners over video plays, but does not stop or cut them, as told by AdIndex through MTS AdTech.
Look at this new Banner in Video ad on Telegram
How Banner in Video Ads Go
This ad style aims to bug you less than old video ads. Here are the main parts:
- Time: The banner shows up five seconds after a video starts.
- Length: It stays on-screen for nine seconds total.
- Place: Banners sit at the video's bottom end.
- How Often: A new ad can show up only two minutes after the last one ends.
Who Sees It and Where
Banner in Video first comes with some who-sees-it limits. Now, ads can be shown to:
- Folks who follow set channels.
- Already made lists of viewers.
Right now, choosing based on bots, main channel themes, or what users look for isn't ready for this style.
What Ads Need and Will Cost
For those using this new type, here’s what you need to know:
- Ad Words: Up to 160 characters max.
- Buttons: No custom buttons.
- Where Clicks Go: Clicks can lead to a site, Telegram channel, a bot, a profile, or an invite link.
- Cost: Starts at 1 euro per thousand shows (CPM). For "politics and incidents" topics, it's cheaper, at 0.5 euros CPM.
Part of A Big Ad Service Growth
The start of Banner in Video marks another move in Telegram's growth of its ad tools. This adds to other new options like ads in search results, in chatbots, and using Pixel Tag to track clicks after an ad.