Apple MacBook Neo Shipments Reach 1.1 Million Units Outpacing M5 Hardware and Expanding Market Share In The Affordable Notebook Segment
The recently launched Apple MacBook Neo saw one of the strongest launch windows on the entire Mac line. Based on data compiled by International Data Corporation, Apple shipped 1.1 million units of the Neo during the first fiscal quarter the device was available. This figure significantly outpaced previous hardware introductions and cemented the Neo as a major growth driver in the portable computing industry.
The 1.1 million shipments are put in better perspective when compared to other recent Apple hardware introductions. During its launch quarter, Apple shipped approximately 900,000 units of the M5 powered MacBook Air, while the top of the line M5 MacBook Pro was around 550,000 units during its first quarter. The MacBook Neo's volume greatly outpaced both models, and this was accomplished in the face of substantial retail supply constraints.
What makes this introductory velocity even more impressive is the comparatively short amount of time the Neo was available during the tracking period. The MacBook Neo was actually available to customers for only three weeks of the first fiscal quarter and according to market observers, the vast majority of early sales did not take place until the next month.
The United States made up 44% of the overall introductory MacBook Neo shipments, and in numerous international markets demand outpaced allocated supply resulting in widespread retail stock outs. As manufacturing expands globally, this imbalance is expected to level out.
The arrival of the MacBook Neo is expected to significantly change Apple's place in the lower cost segment of the notebook market. The laptop will primarily compete in the $400 $699 segment where it historically commanded just 2% market share. Some financial analysts estimate that the Neo could quickly propel Apple's market share to 15% as the company leverages a strong position with the corporate and education sector.
Source: techcrunch
