HUAWEI has officially confirmed the creation of OSTA, a new consumer smartphone sub brand known as Xingmang in China. The division will launch with 2 initial handsets, the OSTA O1 and O1 Pro, equipped with proprietary Kirin processors and up to 1TB of onboard storage. Full hardware specifications and retail pricing will debut at an upcoming launch event held alongside the release of the Xiangjie V8 minivan.
The OSTA O1 Pro serves as the lead device for the initial market rollout. Early details from Weibo posts by HUAWEI consumer division executives indicate a 6.39 inch display with a wide 16:9.5 aspect ratio similar to the HUAWEI Pura X View. Memory configurations reach 16GB of RAM paired with 1TB of internal storage. The official OSTA social media channel is already active with verified brand logos, confirming the imminent arrival of the hardware.
HUAWEI registered the OSTA trademark across multiple consumer hardware categories beyond mobile phones. Future product roadmaps point to tablets, smart watches, and custom silicon under the same label. The company plans to target the premium market using in house Kirin chips, integrating these devices directly into the wider Harmony Intelligent Mobility Alliance platform to link personal mobile electronics with automotive systems.
