Retail GPU Sales Market Share Shows AMD RDNA 4 Leading Unit Sales
The data shows that GPU sales in retail stores for the week of 2026 have reached a stable point. The market currently presents two separate factions, with AMD's RDNA 4 architecture securing the highest sales total while Nvidia closes its revenue deficit through its much higher average product price.
Market Share by Brand
AMD maintains its market leadership through a 62% share of total unit sales. The Nvidia pricing method results in an ASP of €1,063 which enables the company to achieve a 48% revenue share despite its lower product sales volume.
Unit Sales
- AMD sold 815 units which accounted for 62.69% of total sales at an average selling price of €618.
- Nvidia sold 445 units which accounted for 34.23% of total sales at an average selling price of €1,063.
- Intel sold 40 units which accounted for 3.08% of total sales at an average selling price of €244.
Revenue Share
- AMD generated revenue of €503,675 which represents 51.05% of total earnings.
- Nvidia generated revenue of €473,171 which represents 47.96% of total earnings.
- Intel generated revenue of €9,765 which represents 0.99% of total earnings.
Top Selling GPUs
AMD's 9000-series sales charts show their XT variants as the top-selling products. The RX 9070 XT leads the market by achieving a 35% share of all GPU sales during this week. The RTX 5070 Ti currently holds the position of most popular Nvidia GPU option.
GPU Model Units Sold Market Share
- The AMD Radeon RX 9070 XT achieved 455 units sold which represents 35.0% of total market share.
- The AMD Radeon RX 9060 XT achieved 230 units sold which represents 17.7% of total market share.
- The Nvidia GeForce RTX 5070 Ti achieved 180 units sold which represents 13.8% of total market share.
- The Nvidia GeForce RTX 5080 achieved 90 units sold which represents 6.9% of total market share.
- The AMD Radeon RX 9070 achieved 60 units sold which represents 4.6% of total market share.
- The Nvidia GeForce RTX 5070 achieved 50 units sold which represents 3.8% of total market share.
- The Nvidia GeForce RTX 5060 achieved 45 units sold which represents 3.5% of total market share.
- The PowerColor Radeon RX 9060 XT Reaper 16GB achieves the status of leading selling model with 100 units sold.
Architecture and Technology Trends
The market has shifted decisively toward newer architectures and higher memory capacities. Legacy architectures like RDNA 3 and Ada Lovelace have almost vanished from the charts.
- Architecture Dominance RDNA 4 leads with 57.3% (745 units) while Blackwell follows at 32.7% with 425 units. Intel Arc (Alchemist+) holds a minor 3.1% market share.
- VRAM Standardization The sub-8GB era is effectively over. The sales statistics show that 90.4% of GPUs sold which amounts to 1,175 units had VRAM capacities of 16GB or higher while only 9.6% of GPUs sold had VRAM capacities of 8GB or lower.
Source: TechEpiphanyYT
