Colorful raised official retail pricing across both Intel and AMD platforms. The flagship iGame X870E ULTRA S V14 sees the largest increase, adding 100 yuan (~$15 USD) to reach 1,999 yuan (~$300 USD). Mainstream Intel options climb as well, with the BATTLE AX B860M PLUS S WIFI7 V20 rising 50 yuan (~$7 USD) to hit 949 yuan (~$142 USD), while the B760M PLUS S WIFI7 V20 climbs by 15 yuan (~$2 USD) to 799 yuan (~$120 USD). Several DDR5 boards, including the BATTLE AX B760M WHITE WIFI D5 V20 and B760M PLUS WIFI D5 V20, increase by 50 yuan (~$7 USD) to reach 749 yuan (~$112 USD).
Budget Intel options like the B760M G WHITE WIFI D5 V20A see smaller adjustments of 10 yuan (~$1 USD), bringing the price to 699 yuan (~$105 USD). On the AMD side, the BATTLE AX B850M PLUS S WIFI7 V14 and CVN B650M GAMING FROZEN V14 both climb 50 yuan (~$7 USD), setting their new retail levels at 899 yuan (~$135 USD) and 799 yuan (~$120 USD).
MSI raised supply rates from the factory to distribution partners, driving up prices across the entire RTX 50 series. High end cards experienced the steepest price jumps. The RTX 5080 series climbed between 1,300 (~$195 USD) and 8,000 yuan (~$1,199 USD) depending on the specific model. Mid tier options also shifted up, with the RTX 5070 Ti rising by 800 (~$120 USD) to 4,000 yuan (~$600 USD), and the standard RTX 5070 increasing by 500 (~$75 USD) to 1,000 yuan (~$150 USD).
Mass market cards were included in the price hike. The RTX 5060 Ti 16GB card increased by 400 yuan (~$60 USD), while the 8GB version climbed 200 yuan (~$30 USD). Base RTX 5060 models saw increases between 200 (~$30 USD) and 500 yuan (~$75 USD). Even older budget hardware saw changes, with the entry level RTX 3050 going up by 100 yuan (~$15 USD) across retail channels.
