Honor has introduced the Magic9 smartphone family in China with prices starting at 4499 yuan. The new lineup includes the standard Magic9, the Magic9 Pro Max, and a specialized Power Edition built for top tier performance. Despite soaring memory costs pushing hardware manufacturing expenses higher across the mobile industry, the company chose to absorb most of that financial burden internally.
Following the product unveiling, Honor CEO Li Jian alongside senior hardware and software executives answered questions regarding production costs and retail expectations. Early retail data points to strong consumer interest. Sales across all online retail platforms surged 194% within the first 30 minutes of availability compared to the previous flagship generation.
Memory chip supply shortages have forced brands across the electronics industry to reevaluate their retail pricing. Rather than passing the full cost increase directly down to buyers at the checkout counter, Honor focused on trimming internal overhead and boosting supply chain efficiency to soften the blow.
How you treat users is how users will treat you. My demand for the internal team is that we must dig deep within ourselves, steadily cut our own expenses, and raise our efficiency. We try to keep the difficulties on our side because completely avoiding price adjustments was simply impossible.
Li Jian emphasized that a company proves whether it truly values customers when corporate profits collide directly with consumer budgets. He stated that taking on internal hardship to shield buyers from aggressive price hikes is essential for maintaining brand loyalty in an expensive hardware market. Honor leaders argued that preserving customer trust carries far greater weight than chasing short term profit margins on flagship devices.
