OnePlus and Realme Merge Internal Operations to Create a Unified Subseries Business Division for Global Market Growth and Leadership Alignment
The smartphone companies OnePlus and Realme have unified their operations through their new subseries business division. The internal functions of OnePlus and realme have merged to create a unified subseries business division which will change how people around the world use smartphones. This late night development surfaced on April 29, 2026, marking a strategic pivot for the two prominent mobile brands as they align their resources and leadership under a singular organizational umbrella.
The merger creates a main subseries product center which executives from Leifeng and Digital Chat Station verified through their weibo post about the deal. The new entity will handle the development of products used in both national and worldwide markets. The center will be led by Li Jie who answers directly to Pete Lau. The product center has appointed Wang Wei, who previously served as realme vice president, as its new deputy general manager working directly with Li Jie.
The organizational shift extends beyond product development into marketing and administrative management. Realme founder Sky Li has been appointed as head of the new subseries business department. Chase Xu has been assigned to manage the integrated marketing and service infrastructure which supports both OnePlus and realme brands. The consumer experience and backend operations across their global markets will achieve better efficiency through this synchronization process.
The parent organization plans to reduce operational duplicates through team mergers which will create a unified approach for all subbrands. The new subseries division will compete better in the mobile technology market because the restructuring process focuses on creating a single product vision and requires all marketing knowledge to work together. The industry now waits to see how this consolidation will impact the distinct identities of future OnePlus and realme devices.
