Packard Bell is marking its 100th anniversary at IFA with a complete brand relaunch under parent company Acer. The revival introduces a colorful product collection led by the 14.5 inch DotBook laptop and a clean Tech it easy design approach. European retail availability kicks off with entry prices starting at €499 for the notebook.
Originally founded in 1926, the company built its reputation by bringing consumer radios, color television sets, and personal computers to mainstream households. Acer is steering the brand back to those budget friendly roots with a refreshed visual identity. The new emblem features a constellation of dots forming the letters P and B, meant to symbolize approachable hardware for daily life. Valerie Piau, EMEA vice president at Acer Europe, explained the thinking behind the reboot.
People need technology that helps them study, work, and stay in touch, all at a fair price. That is what Tech it easy means, our signature focus on keeping things simple.
The core of the catalog is the DotBook, a 14.5 inch laptop designed for web browsing, streaming, and daily office tasks. Around this computer sits an entire collection of colorful accessories finished in orange, purple, green, and yellow. Audio hardware includes the DotLoop suitcase vinyl turntable for €149, the DotTune room speaker for €34.99, and the DotBass headphones for €29. For users seeking a screen break, the company offers the DotLine 4G feature phone at €69 and the DotLook audio glasses for €99. Content creators get the DotShine ring light at €39, while home desks are targeted by the DotCombo keyboard and mouse set for €39.
Packard Bell is also branching beyond computing through a collaboration with hardware startup Steasy. Together they introduced a connected mini steamer for the kitchen priced at €199, with further home products planned down the road. The entire brand operation relies on the established logistics, retail relationships, and service centers of Acer, which spans 28 countries across the EMEA territory. The collection arrives on store shelves to test whether simple, retro styled hardware can capture the attention of modern shoppers.
